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Growth Opportunity of Mobile Apps for Small & Medium Enterprises
In today's digital age, having a strong online presence is crucial for businesses of all sizes. Small and medium enterprises (SMEs), in particular, can benefit from mobile applications to enhance their digital presence, streamline their processes, and improve customer engagement.
Mobile applications can come in a variety of formats. They can be natively built on operating systems such as Google's Android or Apple's iOS and published on the Google and Apple stores for download. There are also Progressive Web Applications (PWA) which can be distributed via a website and without going through Google's or Apple's official stores. And then there are web applications, which can be accessed from any device via the internet. A professional development service provider like us will advise and guide you on the best options based on your business objectives, circumstances and budget.
In this blog post, we'll explore the benefits of bespoke mobile, PWA and web applications for SMEs and how our development services can help your business achieve its goals.
The Growing Importance of Mobile and Web Applications for SMEs
In recent years, mobile and web applications have become increasingly popular among SMEs. Here are some insightful statistics that highlight the growth and importance of mobile and web applications for businesses:
- Mobile apps accounted for 90% of all time spent on smartphones in 2020. (Business of Apps)
- In the same year there were approximately 1.8 billion websites in existence. (Hosting Tribunal)
- There were approximately 3.8 billion smartphone users worldwide in 2021. (Statista)
- By 2022, it's projected that mobile apps generated over $935 billion in revenue worldwide. (Statista)
- By 2022, it's estimated that the number of mobile app downloads worldwide reached 258 billion. (Statista)
These statistics demonstrate the growing importance of mobile and web applications for businesses. With the majority of smartphone users spending their time on mobile phones and apps, and the number of mobile app downloads projected to continue growing, businesses that invest in bespoke mobile applications can tap into a large and growing audience. Additionally, with the increasing number of websites in existence, having a strong web presence through a custom-built website can help businesses stand out in a crowded marketplace.
The Benefits of Mobile and Web Applications for SMEs
Mobile and web applications offer numerous benefits for SMEs, including:
Improved customer experience
By providing customers with easy access to your products or services through a mobile or web application, you can enhance their overall experience and increase customer loyalty.
Today's consumers are both online and mobile. With a quality mobile app you can engage with your customers where they are, and customers can engage with your products and services from anywhere, at anytime and from any device. You can engage with your customer in a targeted and personalized way, via push notifications, in app messages, in app posts and much more. This is exceptionally powerful to foster customer loyalty and get your customers back to your store, take up your promotions, attend your events and so on. Stronger customer loyalty means more repeat business and more revenue.
Improved customer engagement
Mobile and web applications unlock opportunities to engage customers in new and more personalized ways. Consumers can engage with your business around the clock from wherever the are from the convenience of their smartphone.
You can empower customers order products or services directly from the mobile app. They could make appointments with their preferred agent, barber, stylist, consultant etc. Reservations, ticket purchases and bookings can all be made online. Consumers can seek advice and learn about new products or services at their own time or use a self-service portal to receive automated services. The options are virtually limitless. All you need is an innovative mindset to re-shape the way you engage and interact with your existing and potential customers. Mobile app can then open more doors to your business and offerings, so you can reach more customers and grow your business.
Streamlined processes
Mobile and web applications cannot only help with your customer engagements, but equally so with your employees, agents, suppliers and other stakeholders.
Through digitalization you can automate and streamline your business processes, saving you time and resources while increasing efficiency. Self-service portals are only one way to help you realizing efficiencies. As clients can get automated administrative services, your staff spends less time on phone calls, emails and manually updating your CRM. Staffers can then attend to more productive activities. Mobile apps also allow you to share work-rosters and updates via their smart phones. You can even track their attendance via the smartphone's GPS chip. Manual processes such as feedback forms, client visit reports, stock re-ordering forms etc. can be digitized and automated so you can spend more time getting insights in how your business is doing rather than capturing and updating data. This improved efficiency will ultimately reach your bottom line and increase your business' profitability.
Enhanced business operations
With a custom-built application that is tailored to your business needs, you can gain a competitive edge and stay ahead of the curve. As the saying goes, only change is constant.
We have already pointed out above, the options are virtually limitless. With an innovative mindset, you can re-shape your business into an entirely new and unique experience for your customers. If you find new, more innovative ways of doing things you can achieve that innovative edge to get more customers turning to your business.
These are just some high level benefits, which are applicable to almost any business. When you use a development service, such as ours, we can build you a bespoke and unique mobile or web application that fits your specific business and supports your unique processes and customer engagement. We have in-depth experience in a wide variety of industries and we can help you re-designing your processes to make them more innovative, future proof and ultimately more efficient and profitable. This approach delivers tangible benefits customized to your unique needs and circumstances.
Our Services and Development Approach
At N3 Services, we specialize in creating bespoke mobile and web applications that are customized to the unique needs of SMEs. Our team of experts has experience working with businesses in various industries, such as retail, hospitality, logistics, finance and more. Our services and approach is holistic and focused on your unique needs and requirements:
- Consultation: We'll work with you to identify your business needs and requirements to create an application that meets your unique specifications. We brainstorm opportunities with you to explore new ways of doing business.
- Development: Our team will develop a custom application that is tailored to your business processes and requirements.
- Deployment: We'll help you deploy your application to ensure a smooth transition and minimal downtime.
- Maintenance: We offer ongoing support and maintenance to ensure that your application is up-to-date and running smoothly. We can also help you measure the impact and support you in maximizing the return on your investment.
Conclusion
If you're an SME looking to enhance your digital presence, streamline your processes, and improve customer engagement, bespoke mobile and web applications are the way to go.
At N3 Services, we specialize in creating custom-built applications that are tailored to your business needs and requirements. Contact us today to learn more about how we can help your business achieve its goals and gain a competitive edge in the digital space.
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